Clifford Moss - Wiseburn Measure EE

Running a political campaign is no small feat, especially when resources are limited. Friends and Residents in Support of Wiseburn Schools, along with their consultant CliffordMoss, faced this exact challenge. With a tight budget and a critical school bond measure to pass, they needed an efficient and cost-effective solution to persuade voters that Measure EE was a worthwhile cause.

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Despite the budget constraints, the primary goal was clear and singular: win the election and secure the future of Wiseburn Unified School District. The campaign aimed to convince voters that investing in school infrastructure, safety, and modern facilities would yield long-term benefits for the community.

Data Genomix stepped in with a data-driven approach designed to maximize reach and impact while minimizing costs. Recognizing the budget constraints, the data science team built a complex targeting model to identify voters most likely to participate in the election. This ensured that the limited ad dollars were spent effectively and efficiently.

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Data Genomix rolled out a cross-channel digital advertising campaign across Meta (Facebook & Instagram), digital display, and digital video. Each ad was optimized based on the ballot mail-out schedule, ensuring the team was targeting only those voters who hadn't yet mailed back their ballot.